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Service · Costa Rica

Branding and visual identity

We translate your business strategy into an identity system: a brand that is recognized, remembered and applied the same way on your website, social channels, packaging and advertising.

LET'S TALK

What's included

We present two distinct creative routes, choose one with you and refine it over two revision rounds. If you already have a logo, we start with a brand audit: sometimes organizing it is enough.

  • Brand strategy

    We define your brand's positioning: what sets it apart, which audience it speaks to and how it should communicate. It is the foundation for every design decision.

  • Visual identity

    Logo, color palette and typography designed as a system, so the brand is recognizable and works in any format and size.

  • Brand guidelines

    A document with the rules for using the brand across web, social, packaging and advertising. It ensures every piece keeps the same quality and consistency, no matter who produces it.

When you need it

  • You're launching a business and need a brand from scratch.
  • You already have a logo, but every piece looks different and there are no clear rules.
  • Your business grew and the brand no longer reflects what you offer.
  • You're about to invest in a website, social or packaging and want it all to look consistent.

How we work

See the full process
  1. 1We listenA conversation to understand your business, your people and what you want to achieve. That's where we set the day you receive a mockup with your custom design.
  2. 2We look from the outsideWe review your brand, website and social channels the way a new customer sees them.
  3. 3We unifyWe create a single system: identity, tone and pieces that work together.
  4. 4We createWe design, produce and build every piece. You review and approve everything before it goes public.
  5. 5We launch and supportWe publish, measure and stay by your side to adjust whatever is needed.

Frequently asked questions

How many logo proposals do you present?

Two distinct creative routes. We choose one together and refine it into the final version.

What deliverables are included?

Logo in all its versions (color, positive and negative), color palette, type system and brand guidelines.

What if I already have a logo?

We run a brand audit. Sometimes it's enough to organize it and define clear guidelines.

How many revision rounds are included?

Two rounds of revisions. If another one is needed, we agree on it before starting.

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